Measure Up

Measure Up Campaign

The Australian Better Health Initiative (ABHI) was announced in February 2006 by the Council of Australian Governments (COAG) as a joint Australian, State and Territory Government initiative. A total of $500 million over four years was assigned to this national program which aims to reduce the occurrence of risk factors contributing to chronic disease, and limit the new and current cases of disease in Australia. One of the activities aimed at promoting healthy lifestyles under the ABHI is a rolling program of national social marketing campaign activities to raise awareness of healthy lifestyle choices.

Who is this campaign for?

The campaign is for all Australians and aims to provide them with the tools and understanding to make healthy lifestyle choices.

What does the Measure Up campaign focus on?

The Measure Up campaign aims to raise appreciation of why people need to change their lifestyles, and includes supporting information on "what to do" and "how to do it".

What are the objectives of the campaign?

The short term objectives for the first phase of the campaign are:

to increase awareness of the link between chronic disease and lifestyle risk factors (poor nutrition, physical inactivity, unhealthy weight);
to raise appreciation of why lifestyle change should be an urgent priority;
to generate more positive attitudes towards achieving recommended changes in healthy eating, physical activity and healthy weight; and
to generate confidence in achieving the desired changes and appreciation of the significant benefits of achieving these changes.

What resources are available?

AGPN has developed some practical resources to assist general practice to support this campaign.

These and other resources can be downloaded here.

If you have any questions or require orders above the designated limits, please contact the Measure Up campaign by email: info@measureup.gov.au or phone: (02) 6269 1070.