National Pertussis Communication Campaign

The national pertussis communication campaign has commenced with brochures and posters now available on the Immunise Australia Program website. The campaign includes:
A letter and brochure from the Chief Medical Officer (CMO) outlining the importance of vaccination against pertussis, to be delivered to new parents registering a newborn on their Medicare card. The initial mail out will also include new parents who have enrolled new born infants during the previous four months. This new parent letter is scheduled to continue until May 2013.
A letter, including brochures and a poster from the CMO to immunisation providers.
The pertussis brochure to be included in the Centrelink Parent pack for new parents and the department will be distributing a letter to midwives in the near future. Other aspects of the communication campaign will be rolled out next year.